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ISHWARA is the Italian-based jewelry brand of the designer Serena Ferrari, creating delicate, feminine and glamorous pieces of affordable luxury. Influenced by her background in the jewelry world, Serena’s designs are inspired by her surrounding of fashion, art and nature. During her apprenticeship with several jewelry brands Serena was always mesmerized by the beauty of the stones and entranced by the stories every pieces tell. Combining her passion for jewels with her love for fine and beautiful things, in 2014 Serena set off to create her own unique line of jewels,redesigning in a modern key the centuries-old Venetian Filigree technique (thin gold wires are delicately twisted into patterns and soldered together). Her everyday pieces, significant enough to be worn alone but delicate enough to wear layered together, are the perfect alchemy of style and femininity, woman are looking for in their jewelry.

“At first it’s a glare. Then passion, study and research. Afterwards it’s an emotion that takes shape and becomes jewel.
ISHWARA is enthusiasm and love for my job. ISHWARA embodies the synthesis of the woman I am: ironic and easy, dynamic and curious. ISHWARA is the jewel I first want to wear


Handcrafted creations, often intricate and romantic, always unique and ever feminine.
Jewels that blend an extraordinary elegance with a modern and easy-to-wear sensibility between echoes of the past and future projections. ISHWARA is charming and delicate, versatile and glamorous. A jewel that shines without overcomes.


ISHWARA combines centuries-old goldsmith tradition with contemporary design and conveys the typical values and details of Made in Italy: artisanal craftsmanship, imperfect shapes and timeless jewels. Every piece is handmade in Vicenza, the world jewel capital and melting pot of different creative influences from nearby cities of Milan and Venice. In this creative and fashion contest, Serena, passionate about excellence, works closely with her artisans. Together their select the highest quality raw materials and hand pick the stones for their color, texture and healing properties. ISHWARA delicate creations are only entrusted to expert hands of local workshop that guarantee the highest level of execution and the finest artisanal ability. It is a time consuming process that lends an intricate, crafted look to ISHWARA handmade jewels. Never alike, always unique.